3/24/2024 0 Comments What is planogram in retailThat is why placing the product at the eye-level is important. It goes without saying that customers are more likely to buy items that are visible to the eye ( eye-level is buy level). Product placement plays an extremely crucial role in how the product will perform on the shelf. At the very least, sales teams often need to know: As the sales reps traverse the store universe, there are certain KPIs they need to know to generate actionable insights. Given the vast number of products distributed across a massive store universe knowing exactly what’s happening on the shelf is extremely difficult. In this blog, we look at the state of in-store data collection and retail audits in the CPG/FMCG industry and explore the best methods to improve in-store data collection. But, their sales forces have little time to allocate to each store, which can highly impact their target reachability. For CPG/FMCG manufacturers, sales performance is a primary growth driver.
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